The Sony Alpha IV is the perfect hybrid solution for stunning images, great results, and quick sharing. The camera brings photographers' visions to life. Get inspired. The lifelike resolution of the Alpha 7 IV and the impressive autofocus with artificial intelligence complement the top-class features that utilize the latest imaging technologies. Enjoy completely new possibilities in photography and videography, and share a special shot with your friends at any time. The new back-illuminated 33-megapixel CMOS full-frame image sensor offers high-speed readout, high sensitivity, low noise, highly accurate color reproduction, and outstanding performance and image quality for photos and videos. The state-of-the-art image processor fundamentally enhances performance, image quality, and color reproduction. The high processing speed ensures effortless continuous shooting and data transfer processes.

 

High Resolution, Improved Color Reproduction, Low Noise, and Wide Dynamic Range

The camera with the powerful image sensor not only offers more pixels and a higher resolution than its predecessors but also a fundamentally advanced original imaging technology from Sony. Look forward to new dimensions of color gradation, detail reproduction, and enjoy the soft, natural skin textures. With the back-illuminated image sensor, the "BIONZ XR Processor" achieves even higher subjective resolution with impressive detail richness and finest structures, even at medium and high sensitivities. Noise is impressively low across the entire ISO range of 100–51200. With the full 15-stop dynamic range combined with the data from the 33-megapixel image sensor, the Alpha 7 IV reproduces the finest landscape details. The outstanding image quality is the result of Sony's unparalleled experience in photography and videography.

Optimized Autofocus with Intelligent AI Real-Time Tracking

The advanced, fast hybrid autofocus combines AF phase detection and AF contrast detection. It is now even faster, more accurate, and more reliable than before. Sony's "4D FOCUS" covers approximately 94% of the image area in photos and videos with 7596 AF phase detection points and a wide, dense AF area. With the powerful memory buffer, fast processor, and optimized card writing speed, over 800 images can be captured at up to 10 fps with AF/AE tracking using both mechanical and electronic shutters. The subject recognition algorithm utilizes color, pattern, and distance data of the subject to quickly process spatial data in real-time. Eyes and faces of subjects, such as people, birds, and other animals, are recognized with high precision by AI. Simply select the subject—the camera tracks it for you. The new high-speed processor significantly improves the performance of real-time eye autofocus for subjects looking up, down, or sideways. With touch tracking, real-time tracking can also be activated for any subject in the frame while simultaneously recognizing eyes with real-time eye autofocus—just touch the display. If you pre-set the camera's subject recognition to "Animal," animal eyes will be automatically recognized and tracked. This way, you can achieve even better nature shots as well as photos and videos of your pets. Animal eyes are better recognized through tracking and precise focusing, even if you see the animal's face upside down.

 

Brilliant Videos in 4K60p

Videos can be recorded at full pixel readout and without pixel binning in up to 4K60p, thanks to the brand-new image sensor and its dynamic range for flawless images of moving subjects. When recording videos in 4K at up to 30p, 7K oversampling in full frame is possible, resulting in high-resolution, detailed 4K images. Choose a suitable mode and let the camera handle the rest. The "S-Cinetone Color Matrix" is based on the technology developed for "CineAlta Cameras" and provides beautiful skin tones, all without post-processing. The "Creative Look" presets create additional interesting visual moods directly on the camera. With "S-Log3 Gamma," you can also fully exploit the camera's dynamic range, simplifying post-processing. The Alpha 7 IV builds on Sony's parallel lens and camera development and offers innovative "Breathing Compensation" for focusing, which is only available for Sony E-mount lenses. By reducing the field of view shift that can occur during focus changes with different lenses while recording video, you can achieve impressive results. With the new focus map to display depth of field while shooting, Sony caters to a professional wish. The focus data is overlaid in real-time on the live view display, allowing you to easily see which areas are sharp or out of focus.

 

Versatile Usage Options

Via a USB connection, your system camera easily transforms into a powerful webcam—without complicated setup. Simply connect the camera to a computer or smartphone via USB, select "Live Stream USB Streaming," and you're ready to go. The Alpha 7 IV supports UVC and UAC standards for USB cameras, so no special software is needed. Connect it with a USB cable and stream live images to the world at resolutions of up to 4K. The Soft Skin effect of the Alpha camera ensures a radiant complexion, reduces wrinkles, skin irritations, and dull-looking areas, while emphasizing the eyes and mouth. This feature is available for photos, videos, and live streaming. Share and connect the camera with Sony's "Imaging Edge Mobile App." Take control of the camera's Wi-Fi settings with energy-saving Bluetooth functionality and experience the ability to configure your settings quickly and easily. Additionally, the Alpha 7 IV includes several individual enhancements for selecting and editing images. This ensures a better workflow and improved management of large data volumes.

 

Simple, Reliable Operation

In response to the wishes of many photographers and videographers, the menu is even clearer than in previous models. Using the dial for photo/video/slow motion and time-lapse, you can directly adjust the camera menu, button assignments, and settings for aperture and shutter speed to the selected mode. The "Quad-VGA OLED Viewfinder" offers about 1.6 times the resolution of the Alpha 7 III, as well as a field of view of 37.3° and an eye distance of 23 mm. The side-flip 3" LCD touchscreen provides 1.03 million pixels and an aspect ratio of 3:2.

Sony Lens FE 28-70 mm F/3.5-5.6 OSS

Thanks to its impressive optical performance in a lightweight, compact form, the SEL2870 is the ideal everyday lens. The popular 28 - 70 mm zoom range covers a wide variety of shooting scenarios, from landscapes to portraits to snapshots. The integrated optical SteadyShot image stabilization ensures sharp images without noise.