The Sony Alpha IV is the perfect hybrid solution for stunning images, great results and fast sharing. The camera brings photographers' visions to life. Be inspired. The Alpha 7 IV's lifelike resolution and stunning Artificial Intelligence autofocus complement the top-of-the-line features that use cutting-edge imaging technologies. Enjoy entirely new photo and video possibilities, and share a special shot with your friends anytime. The new rear-exposed 33-megapixel full-frame CMOS image sensor offers high-speed readout, high sensitivity, low noise, highly accurate color reproduction, and outstanding performance and image quality for photos and videos. The state-of-the-art image processor fundamentally improves performance, image quality, and color reproduction. The high processing speed ensures uncomplicated continuous shooting and data transfer operations.

High resolution, improved color reproduction, low noise and wide dynamic range

The camera with the high-performance image sensor not only offers more pixels and higher resolution than its predecessors, but also fundamentally enhanced original Sony image technology. Look forward to new dimensions of color gradation, detail reproduction and enjoy the soft, natural skin textures. With the back-illuminated image sensor, the "BIONZ XR processor" achieves even higher subjective resolution with impressive detail and fine textures even at medium and high sensitivities. Noise is impressively low across the entire ISO range of 10051200. With the full 15-stop dynamic range combined with the data from the 33-megapixel image sensor, the Alpha 7 IV reproduces the finest landscape details. The outstanding image quality is the result of Sony's unsurpassed experience in both photo and video.

Optimized autofocus with intelligent AI real-time tracking.

Advanced, high-speed hybrid autofocus combines AF phase detection and AF contrast detection. It is now even faster, more accurate and more reliable than before. Sony's "4D FOCUS" covers approximately 94% of the image area with 7596 AF phase detection points and a wide, dense AF area in stills and video. With the powerful memory buffer, fast processor and optimized card writing speed, over 800 frames at up to 10 fps with AF/AE tracking are possible with mechanical and electronic shutter. The subject detection algorithm uses color, pattern, and distance data of the subject to quickly process spatial data in real time. Eyes and faces of subjects, for example, people, birds and other animals are recognized with high precision by AI. You simply select the subject the camera tracks it for you. The new high-speed processor significantly improves the performance of real-time eye autofocus for subjects looking up, down, or to the side. Touch tracking also lets you activate real-time tracking for any subject in the frame, and when eyes are detected at the same time, real-time eye autofocus simply touches the display. If you set the camera's subject detection to "Animal" in advance, animal eyes are automatically detected and tracked. This allows you to take even better nature shots as well as photos and videos of your pets. Animal eyes are better detected through tracking and precise focusing, even if you see the animal's face upside down.

Brilliant videos in 4K60p

Videos can record in up to 4K60p with full pixel readout and no pixel binning, thanks in part to the all-new image sensor and its dynamic range for flawless images of moving subjects. When shooting video in 4K at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, detailed 4K images. Select an appropriate mode and let the camera do the rest. The "S-Cinetone Color Matrix" is based on the technology developed for "CineAlta Cameras" and provides beautiful skin tones, without any post-processing. The "Creative Look" presets create more interesting visual moods directly on the camera. "S-Log3 Gamma" also lets you take advantage of the camera's full dynamic range, simplifying post-processing. The Alpha 7 IV builds on Sony's parallel lens and camera development, offering innovative "Breathing Compensation" in focusing that is unique to Sony E-mount lenses. With a reduction in the field of view change that can occur when changing focus with different lenses during video recording, you can achieve impressive results. Sony is responding to a professional request with the new focus map for displaying depth of field while shooting. The focus data is overlaid on the Live View display in real time, so you can easily see which areas are in or out of focus.

Versatile use

A USB connection easily turns your system camera into a powerful webcam without any complicated setup. Simply connect the camera to a computer or smartphone via USB, select "Live Stream USB Streaming" and you're ready to go. The Alpha 7 IV supports USB camera UVC and UAC standards, so no special software is needed. Connect it with a USB cable and send live images to the world at up to 4K resolution. The Alpha camera's Soft Skin effect provides a glowing complexion, reduced wrinkles, skin irritation and dull-looking areas, and highlights the eyes and mouth. The feature is available for photos, videos and live streaming. Share and connect the camera with Sony's "Imaging Edge Mobile App." Take control of camera Wi-Fi settings with energy-saving Bluetooth functionality and experience the ability to configure your settings quickly and easily. Plus, the Alpha 7 IV has several custom enhancements for selecting and editing images. This ensures better workflow and management of large amounts of data.

Simple, reliable operation

In response to the wishes of many photographers and videographers, the menu is even clearer than on previous models. The Photo/Video/Slow Motion and Time Lapse dial lets you adjust the camera menu, button assignments, and aperture and shutter speed settings directly to the selected mode. The "Quad VGA OLED Camera Viewfinder" offers approximately 1.6x the resolution of the Alpha 7 III, as well as a 37.3° field of view and 23 mm eye relief. The side-folding 3" LCD touchscreen offers 1.03 million pixels and a 3:2 aspect ratio.

Sony FE 28-70 mm F/3.5-5.6 OSS lens.

Impressive optical performance in a lightweight, compact form factor makes the SEL2870 the ideal everyday lens. The popular 28-70mm zoom range covers a wide variety of shooting scenarios, from landscapes to portraits to snapshots. The integrated optical SteadyShot image stabilization ensures sharp images without noise.