4-year Sony Swiss warranty upon registration:
Benefit from CHF 500 cashback from 2.11.2023 to 31.01.2024.
The terms and conditions of the promotion can be found at:
Sony Winter Cashback 2023
- 61 MP image sensor
- BIONZ XR image processing engine
- AI-based image recognition
- 8K video
- Image stabilization with up to 8 EV
- New four-axis multi-angle monitor
Optimized AF, based on a newly developed AI processing unit
The Alpha 7R V offers next-generation autofocus with advanced scene recognition thanks to new AI (Artificial Intelligence) based processing that incorporates Deep Learning. The cutting-edge AI processing uses detailed information to assess human postures. This dramatically improves the precision of the camera's scene recognition and takes full advantage of its potential resolution.3 In addition, AI-based scene recognition has been expanded to include several new scene types, including vehicles and insects.4 In addition to advanced AI technology, the Alpha 7R V also offers enhancements to many popular features from other Sony Alpha Series cameras, which are now available for the first time in Sony's 7R Series:
- continuous real-time tracking5
- faster and more precise high-density AF system with a wide autofocus range
- continuous shooting with up to 10 fps6 and AF/AE tracking
- Silent, vibration-free shooting7 with up to 7 fps8
- High-speed continuous shooting of up to 583 compressed RAW images9
In addition, the Alpha 7R V features focus functions that support high resolution, such as Full-Time DMF10 (direct manual focusing possible at any time) and Focus Bracketing11, a highly sought-after function that enables the creation of focus-stacked images.
Exceptionally high resolution, as you would expect from the Sony Alpha 7R series
The latest BIONZ XR image processor and the Exmor R CMOS 35mm full-frame sensor with backside-illuminated design and approx. 61.0 effective megapixels together ensure that the Alpha 7R V produces breathtakingly detailed images. The BIONZ XR processor ensures that the resolution potential of the camera sensor is fully exploited. As a result, the Alpha 7R V achieves the highest resolution at low sensitivity in the entire Alpha series to date. This enables sensitivity settings from ISO 100 to ISO 32000 for both stills and movies and a wide dynamic range of 15 stops13 for stills. With a high-precision image stabilization unit, advanced gyro sensors and optimized stabilization algorithms for stills and movies, the entire image stabilization system of the Alpha 7R V is state-of-the-art. In addition to the 8-stop compensation effect2 for stills, the new stabilization algorithm also offers precise, pixel-accurate detection and control and uses the full potential of the sensor's 61.0 megapixel resolution to bring out the finest subject details. Pixel Shift Multi Shooting has also been further optimized for Sony's latest camera: This function makes use of the high-precision integrated image stabilization. Several minimally shifted images are taken in quick succession, which are then combined on the computer to create a single image with outstanding resolution. Using the latest version 3.5 of the Imaging Edge Desktop computer application, the smallest movements at pixel level, such as changes in the position of the subject or the leaves on a tree, are automatically detected and corrected to create a perfectly composed image.14 Data corresponding to around 963.2 million pixels can be used to create composite images of around 240.8 million pixels (19,008 x 12,672 pixels)15 from 16 shots. The Alpha 7R V also supports precise and versatile external flash control for even more creative freedom. Even photos and videos in difficult lighting conditions are no problem: the Alpha 7R V effectively suppresses the flickering of artificial light16.
A range of other functions further increase flexibility when taking photos:
- lossless compression of RAW images, selectable size and quality of RAW images
- Significantly extended focus and exposure bracketing (exposure series)
- Creative Look settings available for photos and videos
- high-quality HEIF images with high compression efficiency
- Wide brightness range when displayed on a large monitor
Videos with a cinematic feel
The Alpha 7R V not only shines with outstanding photo functions, but also with advanced movie functions. With 8K1 24/25p video, 4K video oversampling of 6.2K without binning17, highly efficient MPEG-H HEVC/H.265 encoding, intra-recording, 4:2:2 10-bit recording and more, Sony's latest camera ensures excellent image quality and flexible editing. The Alpha 7R V also features advanced Scene Detection for the most reliable real-time tracking yet, Breathing Compensation, the ability to use camera metadata for post-processing and advanced built-in image stabilization. In addition to the camera's own image stabilization in Active Mode18 for smoother handheld shooting, the Alpha 7R V is also compatible with selected lenses19 that feature built-in image stabilization for extra blur-free shooting.
Outstanding usability and reliability
The Alpha 7R V combines professional reliability with a compact, lightweight design. The camera features a 9.44 million dot electronic viewfinder and a new four-axis multi-angle LCD monitor20 that combines the advantages of a conventional tilting screen with the flexibility of a side-folding, rotating and tilting display. The Alpha 7R V also features two CFexpress Type A/SDXC compatible media slots and a brand new menu system with touch operation and a wide range of customizable functions. With state-of-the-art connectivity options, the Alpha 7R V makes work easier for professionals. Data can be transferred at high speed via a 2x2 MIMO Wi-Fi connection (802.11ac)21 or wired via the USB-C port, which is compatible with SuperSpeed USB 10 Gbit/s. The new USB streaming functions not only enable efficient remote shooting and transfer of photo and movie files, but also support UVC/UAC, allowing users to stream directly from the camera, even in 4K resolution (QFHD) with audio. In line with feedback from professional users, the Alpha 7R V offers optimized heat dissipation for longer shooting times22, an improved dust- and moisture-resistant design23, a robust magnesium alloy body and other optimizations. This guarantees reliability even under difficult working conditions. The Alpha 7R V is also compatible with the new PCK-LG3 glass screen protector, which protects the LCD monitor from smudges and fingerprints without affecting touch sensitivity.
A professional camera with sustainable features
Sony has taken steps to reduce the environmental impact of this product at every stage of its lifecycle: from product development through the supply chain and production to packaging. Sony aims to inspire through the most efficient use of energy and resources. Recycled plastics such as SORPLAS24 have been used for parts of this camera. In addition, the camera is manufactured in a factory that uses renewable energy. Sony strives to use packaging materials that are plastic-free25 and still offer good protection against shocks and impacts. Vegetable nonwovens are used for the product bags.26 All this helps to minimize the environmental impact.